When pre-planning marketing images, we can easily get caught focusing only on product glamour shots for Product Specials. Especially when it comes to the high-volume of creative specials in the food and drink industry. While those are obviously an essential part of your business big or small, customers love to feel like they are a part of the behind-the-scenes story of how their favorite food or drinks get made.
Draw your customers taste buds in further and find more ways to talk about popular specials by shooting things being made. With a little creativity, you can easily do this without giving away any special recipes, techniques or focusing on other brands and products used to make yours. Not only does this draw the attention of your customers taste buds, but it also builds upon many other elements of subliminal business brand imaging that keeps your customer base loyal.
Showing Behind-the-Scenes photos build subliminal branding values such as:
Some important things to pay attention to when shooting for great lifestyle product shots are:
At the end of the day, you are giving yourself a promising leg-up in providing your social medial coverage with even more opportunities to talk about the same product special without inundating your fans with the repeat visual promotion over and over.
This is one area you should utilize a photographer who knows what they are doing (re: working with any lighting condition) if you can, but it’s not always necessary. Offering mini iPhone Photography Training for employees that may have a knack for it and offering perks to these employees for getting great shots that can be utilized company-wide is also a smart way to go about collecting stock photos during business hours while specials are being made.
I have offered private iPhone Photography training courses to business teams in the past, while I don’t have any current service pages on my website at this point, if you’re looking for this type of training for your teams, it is available upon request.
Featured Client: The Human Bean